Pioneering a collagen knowledge center approach
Demand for nutritional and skin beauty products formulated with collagen peptides is rising globally[2] , with people increasingly interested in learning more about what this ingredient has to offer and where it comes from. Developed with global market needs in mind, the new website is available in English, Spanish, Portuguese, French, German, Italian, Chinese and Japanese, and provides a go-to source of transparent, credible information. Of particular interest to visitors is the content-rich blog section that covers a variety of topics, from collagen’s capability to accelerate sports recovery to the ingredient’s role in improving skin beauty from within.
Taking co-branding to the next level
The new platform will greatly support Peptan co-branding customers worldwide; they will benefit from the increased awareness of Peptan collagen solutions achieved through the new website.
Pauline Huang, Product and Branding Manager, Rousselot Health and Nutrition, said: “An effective tool for delivering trusted data on the benefits of Peptan collagen peptides, our new website will allow our co-branding partners to create a strong appeal for people everywhere. It will support them in developing a brand story that communicates the credibility and authenticity of their finished products, and also has the capability to drive traffic to their websites through redirects. This will help them generate more leads and brand visibility. At Rousselot, we take co-branding seriously and work to support our partners in growing their business. We are extremely excited to have the new Peptan website as an important milestone in this mission.”
Peptan is the world’s leading collagen peptides brand and its popularity is rapidly growing across the globe among beauty seekers, healthy agers, sports enthusiasts and professionals. Peptan collagen peptides — a hydrolyzed form of collagen — are designed to deliver health and wellness benefits, with a range of scientific studies having demonstrated Peptan’s efficacy.
To access this new platform, visit Peptan.com
Alongside this, professionals will find the business information they need — from the science behind solutions to co-branding — on www.rousselot.com/health (available in four languages). For more information on Rousselot’s B2B offering, contact collagen@rousselot.com.
Rousselot is the global leader of collagen-based solutions for the food, health and nutrition, biomedical and pharmaceutical sectors.[7] Working in partnership with our global customer-base, we deliver advanced ingredient solutions that enable innovation, excite today’s consumers, and contribute to public health. Through our state-of-the-art operations, extensive technical expertise and sustained scientific research, we help our customers achieve their goals, create world-class products, and we “Reach further together”. Rousselot is a brand of Darling Ingredients.
References:
[1] Global Industry Analysts, Inc, Gelatin a Global Strategic Business report, June 2018
[2] Source: IPSOS, Verified Market Research, Market Watch, MarketsandMarkets, Oct.2019
[3] Rousselot [whitepaper], Offering an integrated solution for the graying population-Collagen peptides for healthy aging, https://www.rousselot.com/health/media/downloads/healthy-aging-whitepaper
[4] Rousselot [whitepaper], The beneficial effects of collagen peptides on bone metabolism, https://www.rousselot.com/health/media/downloads/whitepaper-the-beneficial-effects-of-collagen-peptides-on-bone-metabolism
[5] Rousselot [whitepaper], Growing fitter, stronger and healthier, https://www.rousselot.com/health/media/downloads/growing-fitter-stronger-and-healthier
[6] Asserin J. et al, Journal of Cosmetic Technology, The effect of oral collagen peptide supplementation on skin moisture and the dermal collagen network: evidence from an ex vivo model and randomized, placebo‐controlled clinical trials, https://onlinelibrary.wiley.com/doi/full/10.1111/jocd.12174
[7] Global Industry Analysts, Inc, Gelatin a Global Strategic Business report, June 2018