Quality is becoming increasingly important in the rapidly growing whey permeate market, according to Arla Foods Ingredients. Whey permeate is a milk solid with around 80 percent lactose content. As a bulking agent, it is a highly cost-effective replacement for skimmed milk powder, lactose and sweet whey powder. The ingredient’s potential in food applications was long untapped. However, improved filtration technology has allowed the creation of high-quality permeate, notes Arla.

In 2017, powdered permeate received a Codex Alimentarius international standard which helped raise its profile and establish trust. Permeate is increasingly being used by multinational brands, particularly in categories such as chocolate and biscuits, as well as in hot drinks, dairy and desserts.

Data from Innova Market Insights show that the number of new products containing whey permeate has more than doubled in the past five years, increasing from 169 in 2015 to 387 in 2019.

Arla Foods Ingredients is one of the world’s largest suppliers of whey permeate. It believes that the Codex standard, as well as increasing demand, will lead to a market where quality factors such as mineral profile and microbiological requirements are as important as cost-effectiveness.

The whey permeate products in the company’s Variolac range have a sweet milky taste, low ash content, stable mineral profile and free-flowing powder properties over 12-month shelf life.

“Whey permeate offers huge advantages in a range of dairy, confectionery and bakery categories. In recent years the market has exploded, with many of the biggest players taking advantage of the extraordinary cost-effectiveness permeate offers,” says

Henrik Jacob Hjortshoej, Head of Sales Development, Food at Arla Foods Ingredients.

“The Codex standard was a major turning point and has resulted in a greater focus on quality, with factors such as taste, ash content and shelf life becoming increasingly important.”

Last September, Arla Foods Ingredients unveiled an easy way to give protein bars premium positioning amid major growth in the protein bar category through its Lacprodan ISO.WheyBar, a blend of whey protein isolate and casein specially designed as a premium protein source in bars.