When looking at the total yoghurt market, Arla Foods Ingredients claims that Skyr as a product is taking an increasing piece of the total market share.

Furthermore, it says, the market for Skyr is characterized by new product launches emphasizing a growing market.

Additionally, Skyr is predicted to have the potential to reach up to 25% of yoghurt volume sales in large dairy markets – taking Skyr out of its niche and into the mainstream.

In the UK, Arla notes, Skyr already accounts for a big part of the overall yoghurt volume sales with a 24% market share. In addition, Skyr also accounts for a big part in DK with a 20% share. However, in other countries the market share for Skyr is much lower with 7% in Sweden and 2% in both Germany and The Netherlands indicating a huge growth potential.

An Arla survey of 750 consumers in five European countries found that it is all about matching consumer preferences when it comes to Skyr. In order to match these preferences, the company recommends that customers should aim for a smooth and creamy mouthfeel with no dryness, a well-balanced fresh flavour, and a shiny, homogeneous appearance.

Another useful finding is that consumers have similar preferences across all markets, and that they appreciate a novel alternative to yoghurt.

Now, Arla Foods Ingredients has developed Nutrilac YO-4575 which it claims allows customers to satisfy consumers and produce Skyr efficiently on a separator processing line.

By adding Nutrilac YO-4575 to the Skyr recipe, the company says, it is possisble to produce a Skyr which follows the consumer preferences for a creamy, full-bodied, and smooth mouthfeel; a heavy, shiny, and homogeneous texture; and a fresh taste with adequate sourness and taste intensity