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Adding health value: ADM targets portfolio synergies far beyond beverages

A particularly innovative concept presented on the booth
is a healthier vegan pizza option combining
several ingredients in the ADM portfolio.

“We can deliver from the fat base to the flour in the dough, to the flavor in a pizza or in a beverage. We can deliver nearly everything off the matrix and the value proposition. We also know how all these ingredients work together. We can supply our customers with our expertise and they know that the ingredients will work in their brand of food and we can develop the market together,” notes Hörmann.

A particularly innovative concept presented on the booth is a healthier vegan pizza option combining several ingredients in the ADM portfolio. “We are presenting a healthy pizza with a protein and fiber enhanced dough. Pizza is a growing segment in the market and we thought about how we can formulate to make it a bit healthier and more appealing to the people who are conscious about what they are eating. We enhanced the protein and fiber and reduced the salt,” he notes. A navy white bean powder was used to boost the protein content in the dough.

A dairy-free vegan hazelnut chocolate spread is another highlight on display. “This also reflects our portfolio, because we incorporate fats and oils through the lecithin and emulsifiers. But we also offer flavors and dairy alternatives to replace milk powder. This could be, for example, in chocolate applications or proteins etc. The base is our fats, oils and flavors, while a navy bean powder is used a replacer for the dairy part in those applications,” he explains.

Another category being assessed is healthy snacking, with several flavorful concepts presented containing roasted chickpea, beans and lentils. “When we think about bakery and snacks in Europe, the market is stagnating. The healthy snacking approach is a way to develop the markets even more. So savory snacks and salty snacks are growing in that segment and we can explore a lot of opportunities for our customers. This is where we can combine our flavor expertise and also enhance those things with healthier ingredients. So we are not only talking about the potato chips and flavors it’s about enhancing that with protein and fibers again also with whole food ingredients,” he concludes.

With several recent probiotic ventures announced at the company in the last couple of years, digestive health will undoubtedly be another area of development, as it moves far beyond its beverage base to innovate in healthier NPD concepts.




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